General Virtual Assistant · 9+ years

Calm, capable support for busy leaders.

I help founders, CEOs and teams stay organized, visible and focused on growth — handling the admin, sales, marketing and CRM work that quietly eats your week.

9+
Years experience
4
Regions: US · AU · UK · Asia
$8
Starting hourly rate
Kathleen S. Bufete, virtual assistant

"Organized, proactive, detail-oriented."

Executive Admin✦Sales Support✦Lead Generation✦Social Media✦CRM Operations

Services

Flexible support, thoughtfully delivered.

Six areas of expertise that combine admin structure with sales and marketing execution — mix and match to fit your priorities.

01

Executive & Admin Support

For founders, CEOs and directors who need follow-through.

Your inbox, calendar and paperwork handled with calm precision, so nothing slips and your days run on schedule.

  • —Inbox monitoring and email organization
  • —Calendar management and meeting scheduling
  • —Agendas, confirmations and meeting notes
  • —Document preparation and file organization
  • —Research, reports and status updates

Outcomes

Cleaner inboxClearer scheduleNo missed follow-ups

Google Workspace · Microsoft Office · Notion · Asana · Slack

02

Sales Support & Lead Generation

For teams that want more booked conversations.

Build, engage, track and book: consistent outreach and a tidy pipeline that turns prospects into appointments.

  • —Target account and decision-maker research
  • —LinkedIn prospecting and email outreach
  • —Cold calling, follow-ups and qualification
  • —Appointment setting and call prep notes
  • —CRM and pipeline updates

Outcomes

More booked callsBetter lead qualityVisible pipeline

Sales Navigator · Hunter.io · LeadIQ · HubSpot · JustCall · Kixie

03

Marketing, Social & Content

Consistent brand visibility, without more on your plate.

Thoughtful content that keeps your audience informed and engaged, without sounding overly salesy.

  • —Social media planning, captions and posting
  • —Canva graphics, banners and promo assets
  • —Basic photo and video editing
  • —Email campaigns: copy, scheduling, lists
  • —Website updates and basic SEO

Outcomes

Steady content outputOn-brand visualsEngaged audience

Canva · Photoshop · Mailchimp · ActiveCampaign · WordPress · Shopify

04

CRM, Data & Operations

Back-end structure so your team can act faster.

Reliable systems, clean data and clear reporting, so everyone knows what is happening and what comes next.

  • —CRM setup, cleanup and maintenance
  • —Data entry and lead enrichment
  • —SOP and workflow documentation
  • —KPI, activity and pipeline reports
  • —Process automation support

Outcomes

Cleaner dataClearer reportingDocumented processes

HubSpot · Pipedrive · Zoho · Airtable · Zapier · PandaDoc

05

Customer Support & E-Commerce

Helpful answers that keep operations moving.

Warm, professional support for your customers plus the store admin that keeps orders flowing.

  • —Email, phone and live chat support
  • —Customer record and order updates
  • —Shopify admin and product data entry
  • —Order fulfillment and tracking updates
  • —Clear, prompt escalation of urgent issues

Outcomes

Faster response timesHappier customersSmooth fulfillment

Shopify · WordPress · Formilla Live Chat · Gmail · Outlook

06

Research & Data

Organized insight to support better decisions.

Careful web, market and competitor research delivered as clean, decision-ready reports.

  • —Web research and data collection
  • —Market and competitor research
  • —Web scraping into structured sheets
  • —Organized summary reports

Outcomes

Decision-ready reportsReliable dataTime back for you

Google Sheets · Excel · Airtable · web research

Engagement options

Choose the rhythm that suits your workload.

Discovery / Trial

10–20 hrs / week

Test the workflow, organize priorities and start with a focused task list.

Best for · Trying VA support for the first time

Most popular

Part-Time Support

20–30 hrs / week · $9/hr

Ongoing admin, CRM, customer support, content and operational follow-through.

Best for · Steady day-to-day delegation

Growth Support

30–40 hrs / week · $8/hr

Consistent sales support, lead generation, appointment setting and marketing execution.

Best for · Scaling outreach and visibility

$8/hour for 30–40 hours/week · $9/hour for part-time (20–30 hours/week). Both rates cover all services — sales, administration and marketing.

Find your fit

Not sure where to start? Tell me what's overwhelming you.

Describe your admin headaches in plain words and get an instant, AI-powered shortlist of the services that fit best — plus what we'd tackle in week one.

"Your personalised shortlist of services — and what I'd tackle in week one — will appear here."

How we'll work

A simple, measurable process.

  1. 01

    Assess

    Understand priorities, pain points, tools and expectations.

  2. 02

    Set up

    Access, task boards, SOPs and a reporting rhythm.

  3. 03

    Execute

    Complete tasks, update trackers, keep follow-ups moving.

  4. 04

    Report

    Daily or weekly summaries with measurable progress.

  5. 05

    Improve

    Refine workflows and recommend better systems.

Consultation

Let's make your next 30 days lighter.

Share a few details and I'll reach out to schedule a free discovery call — we'll map your priorities, bottlenecks and a strong first month of support.

Preferred contact method
Pick a call time· 45 minutes · Philippine time shown too

Checking the calendar for open times…